Burning Out A Small Youtuber Creator
I have been creating weekly videos [nearly] every Monday for the past 6 months with 40+ videos published.
What used to be a joy through the process of writing scripts to editing to pressing publish, became stressful and more like a chore.
I started to wonder if this was something that I really wanted to do. Why did I want to do this? Am I trying to make money? Does it matter how many subscribers that I get? Will I be upset if the numbers don't look as good as I hope them to be? Should I have some kind of measurement of what a "better" video or project is or can be?
What helped me overcome this little hurdle was speaking to a fellow creator from Matt D'Avella's Master Youtube course. We discussed how using a mind map was helpful in just laying out what is important and writing down what string of values we want to deliver to our audience.
Although I have a genuine joy from creating content, most especially finishing a video, I was not excused from the demand of having a "why" and capitalizing on what part of the process made me fulfilled, the part that helped me keep going. Even if I had a larger audience of people who liked what I posted, if I don't like what I post or how I go about making content, then I just won't create anymore.
Fortunately I have the luxury of having a full-time job which will give me less pressure and more time to find my voice, get my reps in and become even 1% better next time around.
I burnt out, but I'm looking at myself, my systems and the potential opportunity in front of me. Can't guarantee I won't burn out again, but it's quite helpful to refocus and remember why you're doing something, how you’re finding the joy in it, and having hope in your "end" goals.
I don't quite know where I'm going with this content creation thing, but I still genuinely like making content whether my subscriber count is 300 or 300,000. Although my end goals aren't quite clear and visualized, I know that the beholding the sum of my work will help shape my desires for the future. My work does not represent me entirely, but I believe it will give a better perspective of what I'm about and what I can do moving forward.
Making time to rest from your burn out is helpful, but sometimes that's just part of the solution as some deeper reflections may necessary. May our passions stay our passions.